Managing the Gross Margin of your Ecommerce Business » Practical Ecommerce

The gross margin calculation of sales minus cost of goods sold is a fundamental key performance indicator of any business that sells products. It measures the profit generated from each product you sell. It is something that many small ecommerce merchants overlook when they focus exclusively on revenue growth or volume.

Dale Traxler takes a look at some fundamentals of ecommerce strategy that we would be wise to note.

via Managing the Gross Margin of your Ecommerce Business » Practical Ecommerce.

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